Etienne graduated from ESLSCA in 1989 and after a marketing experience at Reckitt Benckiser, Etienne Lecomte joined BEL Group. After having held various marketing and sales positions in France and Europe, he was appointed General Manager BEL UK in 2006, then General Manager BEL France in 2010. In September 2012, he was promoted to Vice-President of BEL Group, Managing Director of Western Europe and in 2016 as Executive Vice President, General Manager Europe (West and East).